
I like to read different sales blogs from time to time such as Landing The Deal, Dan Tudor's blog here on Know More Media because I like to get the sales perspective on the Purchasing process. After all, it is essential in battle to know thy enemy. (Just kidding there, Dan. It is so easy to get him all riled up!)
Anyway, I came across this product for salespeople called SalesGenuis. A description from manufacturer's website is below.
"SalesGenius lets individual Sales Professionals track how prospects respond to your e-mails...you simply send e-mail, and the Genius Tracker™ alerts you when your e-mail is opened and when your prospects visit the web site. SalesGenius shows exactly which pages each prospect visited, so you know what he/she is interested in, before the first call."
It sounds kind of Big Brotherish, (from the novel 1984, not the TV show on CBS) but interesting. At the very least it should help salespeople use their time efficiently to focus on those prospects (we Buyers) who are showing some interest or curiosity in the product or service as opposed to e-mails that just get deleted.
If it would prevent a sales call from someone representing something I have no interest in or time to deal with, then it would be worth it from my point of view. I would be happy to hear from salespeople selling products or services for which I am in the market at that particular time.
What do you think?







This technology is actually used quite frequently in some different industries. When you have a browser based e-mail system like that of SalesGenius, you can pretty much track anything.
I don't know if I'd call it Big Brotherish...I think its merely a tool that lets the sender to understand his prospect better, and provide the info that he or she is most interested in.
Lastly, purchasing and sales need not be an adversarial relationship. Without sales professionals, there would be no purchasing department. Without a purchasing department, business would dry up for sales professionals.
Great post, interesting concept. Thanks for letting me weigh in!
Posted by: Dan Tudor | September 29, 2006 10:43 AM | Permalink to Comment