« Puchasing Podcasts | Main | Making Buyers' (Customers') Lives Easier - Part 2 »

Jun28
Making Buyers' (Customers') Lives Easier - Part 1

Business writing gurus love to come up with slick summaries of complex ideas that can be presented in buzz-worthy phrases such as "Just follow the 80/20 rulle," or "Think outside the box," You can think of plenty of these quick-hit lines yourself.  (While many are repeated to the point of pointlessness, be thankful that someone at Taco Bell was clever enough to twist the latter phrase into their current corporate tagline of, "Think outside the bun.")

Today, I have one:  A vendor's job is to make the buyer's life easier.  While applicable to the meanings of the words "buyer" and vendor" in relation to the Purchasing profession, this post also encompasses wider meanings of anyone selling any product and service to any customer at the retail or wholesale level.

It's just a function of basic psychology.  The reason someone is willing to trade money for a product or service is because he/she believes that the product or service will make his/her life easier.  I don't know about you, but I'd rather mow the grass with a power mower than swing a scythe.  Therefore, the power mower is worth the money.

What got me going with this rant today is the fact that since I have been writing for KMM, I have been exposed to people seeking publicity for their Purchasing products/services/companies in some instances and, in other instances, I have independently found people who I thought deserved publicity for their Purchasing products/services/companies.  Shouldn't the vendors make it easy then to deal with them?  Like in all customer service interactions - reality does meet expectations.

See Part 2 for more details.


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Puchasing Podcasts | Main | Making Buyers' (Customers') Lives Easier - Part 2 »

Advertise

Related Resources

recent comments

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



PurchaseRealm is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb