
Why 7? It's 30% quicker to read than if there were 10.
1) You tell your neighbor's children that you can't buy the Girl Scout cookies until you've seen at least 2 other competitive bids.
2) Your teenager asks for a raise in allowance and you automatically respond that the terms of the contract don't allow for increases until renewal time - and only then if they are capped at half the increase of the CPI.
3) You answer the home phone by saying, "Thanks for calling, please send a brochure and I'll put it in our file."
4) Your toddler asks for a candy bar in the store and you demand an ROI spreadsheet.
5) You go out for lunch with a friend and you keep wondering why she hasn't taken out a sample book, a brochure, or an expense account credit card to pay the bill.
6) When searching the TV listings, you swear you saw networks WRFP, WRFQ, and that new startup, WRFI.
7) You wake up in the middle of the night screaming, "I faxed the PO last week, I have the confirmation...what do you mean there aren't any in your warehouse?"






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